case study : ARMSTRONG CONVEYORS
Harshad was hired to Transform Armstrong as an emerging Brand in "Intralogictics Automation" domain.
For the last two decades, Harshad has cultivated expertise in developing techno-commercial branding solutions which go beyond just aesthetic improvisations. He has worked with many such verticals in engineering & technology and has learned deeper insights through practical implementation on how brand communication functions in tandem with b2b marketing.
Since marketing & sales cycles in b2b are prolonged, Harshad not only laid the brand standards and transformed Armstrong with an international-looking Brand identity but also improvised the technical representation of their solutions. He developed their technical collaterals and website to reduce cycle times and convey the technical expertise, trust and quality in the shortest possible time. Beyond this there are many aspects of the brand, which he develops keeping long-term vision and goals.
Today, Armstrong is India's biggest Intralogistics Automation company with 20 years of experience, and over 1000 projects, in 14 countries.