HARSHAD
Branding . Marketing . Cross Platform Content Specialist
case study : BAKER GAUGES
Client: Baker Gauges
TYPE: Established Multinational Brand in Gauging Solutions
Services Provided
Consultation and brand strategies
Major tasks:
1. Converting single page leaflets into a comprehensive product catalogue comprising of all products
2. Creating a corporate movie detailing out various departments and manufacturing processes
3. Upgrading to new a website with streamlined content
Technical Catalogue
✓ Gathering all the content was a major task
✓ We worked on streamlining the content.
✓ Standardising the flow of the content was very important to bring overall consistency
✓ So standardised features of each product, schematics, product photography, tabulated content, etc
✓ There were over 200 products
✓ Created design layouts and tested across various product categories
✓ Created final design of the entire catalogue and created dummies.
✓ 14 variants of the entire dummy till final approval were made
✓ We were involved in the final off-set printing as it was very critical
First Copy
First Copy to First binded prototype
Worked on finer details
Final Output
Created a mutli-device compatible interactive CD program of the catalogue
Corporate Website with Content Management System
Mutli-device compatible website with a portfolio of over 200 products.
