“I believe in creating simplified identities which will tell a meaningful story about your brand, which people can relate to or easily recall.”
Thought process is important
I begin my work from understanding my clients, go into their childhood, understand their passion and vision about what they want to do. The products or services of the company is the reflection of the entrepreneur and his/her team. I seek my inspiration from nature and people. I start from sketching and sometimes end up in creating more than 100 sketches before I touch my computer.
This video is a part of the main documentary on how I engage with my clients. You can see full version here.