top of page

Navigating the Professional Waters of LinkedIn: A Guide for Entrepreneurs.


Harshad at Expo 2020 Dubai

In the vast sea of social media, LinkedIn stands as a beacon for profession LinkedIn thrives on relevance and substance. While Instagram and Facebook celebrate personal moments, LinkedIn's domain is professional growth. What captivates on one may not resonate on the other – content here should be insightful, industry-relevant, and business-focused.


The currency here isn't followers, but credibility. Instagram's influencers trade in visuals, while LinkedIn users trade in expertise and accomplishments. Influence doesn't always translate seamlessly – authenticity and professional dedication shape perceptions.

Engagement takes a different shape on LinkedIn. Quick likes and emojis yield to meaningful discourse. Influencers/Entrepreneurs must transition from comment bait to insightful contribution, as users gather to learn and discuss.


Connections are forged in sincerity. Quality outweighs quantity. Unlike the broad friend circles of Instagram, LinkedIn thrives on authentic professional affiliations. Mass invites miss the mark; intentional connections hit it.


Content depth rules here. Instagram captions shrink, stories vanish; LinkedIn values long-form posts and deep insights. Adapting to this realm might mean trading aesthetics for thought-provoking substance.


Importantly, LinkedIn is a realm of professional positioning. Instagram glitters with personal allure; LinkedIn shines with industry expertise. Adapting from one to the other takes time, strategy, and a commitment to elevating professional discourse.


In a nutshell, influencers journeying to LinkedIn should recalibrate their compass. As they steer toward industry relevance, credible influence, meaningful engagement, and authentic connections, this platform offers a horizon of professional growth.


For one-to-one appointment with Harshad please book here https://www.harshads.com/contact


bottom of page