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Re-Branding Healthcare/Medical Technology Brands

re-branding of healthcare technology brand

Rebranding is the process of creating a new name, logo, or visual identity for an existing brand. It is often used to refresh a company's image, update its messaging, or position it for growth. In the healthcare technology industry, rebranding can be a powerful tool for companies looking to improve their market position, build customer loyalty, and stay ahead of the competition.

In this article, we will explore the importance of rebranding for healthcare technology companies, including the benefits it can offer and the steps involved in a successful rebranding effort.

Benefits of Rebranding Healthcare Technology Brands

technology catalogs for healthcare brand

Refreshes Company Image: Rebranding allows healthcare technology companies to refresh their image and update their messaging, making them more relevant to their target audience. This can help companies stay top-of-mind with customers and maintain a competitive edge in the market.

  1. Enhances Customer Engagement: Rebranding can help healthcare technology companies enhance customer engagement by creating a more cohesive brand experience across all touch-points. This can include everything from the company's website and social media channels to its products, packaging, and marketing materials.

  2. Improves Market Position: Rebranding can help healthcare technology companies improve their market position by differentiating themselves from competitors and positioning themselves as leaders in the industry. This can help companies attract new customers, retain existing ones, and gain a larger share of the market.

  3. Increases Brand Equity: Rebranding can increase brand equity by creating a more valuable and recognizable brand. This can help healthcare technology companies command a premium price for their products and services and create a stronger emotional connection with their customers.

healthcare photography

Steps to Rebranding Healthcare Technology Brands

  1. Assess Current Brand Position: The first step in rebranding is to assess the current brand position. This involves evaluating the company's existing brand identity, messaging, and market position, as well as identifying areas for improvement.

  2. Define Brand Strategy: Once the current brand position has been assessed, the next step is to define a brand strategy. This involves defining the company's unique value proposition, target audience, messaging, and visual identity.

  3. Develop Brand Assets: Once the brand strategy has been defined, the next step is to develop brand assets, including a new name, logo, color palette, typography, and other visual elements. This is often done in collaboration with a branding agency or design firm.

  4. Implement Branding Across Touchpoints: Once the new brand assets have been developed, the next step is to implement the branding across all touchpoints, including the company's website, social media channels, products, packaging, and marketing materials.

  5. Launch New Brand: The final step in rebranding is to launch the new brand to the public. This involves creating a launch plan, including press releases, social media posts, and other marketing materials, to announce the new brand and build excitement among customers and stakeholders.


Rebranding can be a powerful tool for healthcare technology companies looking to refresh their image, enhance customer engagement, and improve their market position. By following the steps outlined in this article, companies can successfully rebrand their brand and create a stronger, more valuable, and more recognizable brand identity.

Check case study on rebranding Microfilt

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